Name of Book: Cradle to Cradle: Remaking the Way We Make Things
Year Published: 2002
Words By: Michael Braungart and William McDonough
What is the topic of this book?:
We’ve mentioned this book in passing before but it needs to be said again: this book is so important! Pretty much everything we aspire to as a brand is rooted in this book. The idea of eliminating cradle to “grave” (or landfill, or incinerator) products and why doing ‘less bad’ is no good and that WASTE equals FOOD. We need to change the whole way we approach industry and completely ‘remake the way we make things’. How amazing would it be if our children saw waste as a resource? Swipe through to read just a few amazing quotes from the book. It’s hard not to bookmark every page!